![]() 2020, targeting another one of LVMH’s brands. ![]() The last one has a history of climate protests amid fashion events, the most recent one at the Dior show in Paris in Sept. Before being tackled by the show’s security, she got the chance to denounce the dangerous decadence of the fashion world.Ĭohuet represented three Europe-based climate organizations: Youth for Climate, Les Amis de la Terre (Friends of the Earth) and Extinction Rebellion. Despite Cohuet’s efforts, Louis Vuitton declined to comment on the situation. ![]() The activist walked among the models with confident nonchalance, as if her being there was an intentional creative decision rather than a radical call to action. The contrast between the glamorous venue with its luxuriously dignified invitees and Cohuet’s urgent, unrefined delivery of her message was striking. The show was held in the Louvre, a legendary art museum and iconic stronghold of the Western artistic tradition, making it a perfect location for an event as indulgent and exclusive as a Louis Vuitton fashion show. On her Twitter page, Cohuet described LVMH’s authority in the manufacturing of global fashion trends, and she indicted the corporation for perpetuating an inter-class “désir de surconsommer,” or “desire to overconsume.” The corporation controls brands such as Celine, Fendi and Tiffany & Co., making its influence within the fashion section virtually incomparable. The choice to target this label in particular can be explained by the affiliation with its parent organization, LVMH, the world’s largest luxury goods conglomerate. Clad with a banner reading “Overconsumption = Extinction,” climate activist Marie Cohuet, 26, set the issue of the fashion industry’s directly contributing to the contemporary climate crisis - quite literally - under the spotlight. An uninvited guest graced the Paris Fashion Week Louis Vuitton Show alongside the runway models on Oct.
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