![]() As LinkedIn is a social media network for professionals, it’s probably best to post between 8am and 6pm, whilst people are commuting to and from work and whilst they’re at work. Unlike Facebook, LinkedIn doesn’t give you any information in your analytics as to when the best time to post is. In this example, your tone of voice on Facebook might be warm, friendly and informal (you may even use emoji) and your tone of voice on LinkedIn might be professional, more formal although still warm. How you speak to these audiences will, therefore, differ on each platform. However, on LinkedIn your audience will be partner organisations, companies and professionals. For example, on Facebook your audience might be young adults, currently studying. Your audience on LinkedIn is very different to your audience on Facebook, Instagram or Twitter. The tone of voice you use is determined by your audience as well as who you are as an organisation. Here are some more examples of charities who are using LinkedIn well and the kinds of posts they’re creating. You could also share a case study, but instead of it being a individual, it might be a company who took part last year. On LinkedIn you need to adapt the language to say things like, ‘get your colleagues together’ or ‘make a round of tea for your colleagues – for a donation’. On Facebook you might share a case study and use words like, ‘invite your friends and family’. For example, you might share a post on Facebook encouraging people to take part in a coffee/tea morning fundraising event. Think about who your audience is on LinkedIn and how you might adapt the content you would share on Facebook, for this audience. It’s also similar to Facebook in that it should be about quality over quantity so focus on creating quality posts, even if that means only posting once or twice a week. LinkedIn is similar to Facebook in terms of how often you should post, which is around three to five times a week. So how can you make the most of it?īy following our best practice guide, you can make LinkedIn work for your organisation. It’s also very different to Facebook, Twitter and Instagram. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers. Ready to level-up your LinkedIn strategy? Plan and schedule your LinkedIn posts in advance with Later - available on all free and paid plans.LinkedIn is a social network for professionals and has over 500 million users worldwide, with an estimated 22 million in the UK. ![]() Knowing your best time to post on LinkedIn can help you reach new audiences and grow your community.Īnd with Later, you can automatically publish your posts to hit those prime-time slots. Your scheduled LinkedIn post will auto-publish to your profile - no notifications required. You can also tap “Edit Image” to add text to the image and crop it to be the perfect size for LinkedIn. Write your caption and add hashtags to the post. Company profiles can schedule video and image posts. NOTE: Personal LinkedIn profiles can only schedule image posts. If you want to schedule a post with a photo or video, drag and drop content from the Later Media Library to your Calendar and select the best day and time to post. NOTE: There is a 3000-character count limit for text-based LinkedIn posts. To schedule a text-based LinkedIn post, drag and drop the "Create Text Post" box onto your Calendar. Here’s how to schedule your LinkedIn posts in five simple steps:Ĭonnect your LinkedIn profile to your Later Account. When picking the times, consider peak scrolling times: morning commute, lunch break, and end of the workday.įor example, if you notice your followers are mainly in PST and are most active first thing in the morning and right after work, schedule your LinkedIn posts to appear at 8AM, 9AM, 6PM, and 7PM. Start by picking five different times throughout the week. If you want to experiment with posting times yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times, on different days. #2: Experiment with Posting Times and Measure Your Progress However, if you have an audience based in both Vancouver and Paris, pay attention to the best crossover times for those time zones, such as 8 and 9AM PST- morning in Vancouver and after-work hours in Paris. ![]() If you don’t have access to LinkedIn Analytics, you can combat this by estimating the best time zones based on your audience base.įor example, if you’re a New York-based brand or creator and want to reach LinkedIn users on the East Coast, you can post during EST working hours, between 8AM and 6PM. Keep in mind that in order to access LinkedIn Analytics, you’ll need to either have a Premium Account or set up a Company Page.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |